Blogging isn’t for everyone? Or, is it?
When I first started my VA business three years ago, I didn’t think I needed to blog.
I had an endless supply of referrals. I was making more money than I had made working 50-60 hours a week at my corporate job and life was good.
The referrals came from every direction: friends, past clients, strategic partners, etc. And, as I noticed that more and more people were referring business my way, I found myself more and more in love with this business model.
Who needs to blog when you’ve got clients on tap? (or so I thought.)
Fast forward 12 months
I decided to shift from general VA to the digital strategist and launch VA role.
Overnight, my business was nearly unrecognizable.
Suddenly, the referrals dried up. My partners didn’t know how to send me clients. The whole ‘launch thing’ threw many of my local peeps for a loop. I still had referral partners who would send me clients whether I sold fried cheese or marketing services, but the quantity just wasn’t the same.
It only took me a few months to discover that something had to change. I didn’t know what I needed to do to turn things around so I hired my first coach.
My coach made me do it
I hired my first marketing coach and she recommended that I start blogging and building my list asap. (Thank God for people who are 4 steps down the road.)
While I’d helped my clients do both for over a year, I had a lot of resistance around doing them in my business, especially blogging.
Every time I sat down to write a post my mind would go blank or I’d hear my college professor’s voice in my head telling me to do better, be better.
I wasted hours looking at a blank screen.
I was convinced that I was a bad writer and I psyched myself out without even ‘really’ trying.
I saw my clients doing it
Around the same time, I started observing what my six-figure clients were doing. Each of them was blogging, actively building their list, using video and speaking.
They were promoting their blog (vlog) posts on social media and then getting people back to their website to join their list because they know that the money was in their list.
And, then it hit me. How could I expect people to come back to my website if I wasn’t creating value? (I mean I love Marie Forleo but I wouldn’t go to her website everyday to look at her about page.)
I admired how my clients were using their blogs to share their knowledge and attract their ideal clients, and I wanted that too.
I didn’t want to be the best kept secret anymore
I wish I had a dollar for every time someone called me their ‘best kept secret.’ While it was supposed to be a compliment, secretly it made my skin crawl.
I hated it and I channeled that hate into content.
It was hard at first but then I started transcribing some of my consultations. The advice I gave during my free chats was priceless and I decided to turn my responses into blog posts and Facebook Group posts.
The biggest driving force that caused me to start blogging was that I didn’t (and don’t) desire to keep my knowledge to myself. I’m constantly devouring information (I call myself a marketing junkie) and I can’t imagine not sharing it.
If I had to do it all again, I would (I don’t regret any part of the journey). I’d just start blogging sooner.
Now that I’ve had this experience (and know better), I know that taking the first step to start blogging is more important than my fear. More important than my college professor’s voice in my head and more important than any lie I could tell myself (keeping me small).
This week’s post has been a part of White Oak Creative’s Design to Grow Link-up. I am honored to be joined by so many talented creatives. Take a moment to check out their posts using the links below.