My Top 3 Favorite Email Marketing Tools

I read a fantastic and inspiring post by Amanda Genther on sales tools, and I decided to replicate it for email marketing tools.

You want to grow your email list so you can make more money online, but finding the best email service provider for your business can be a painstaking task.

You spend hours looking for the right tool. You Google, read reviews, sign up for trials - repeat. There’s gotta be a better way.

I hear ya sister. And, I’m more than happy to guide you through this process. I’ve compared my top 3 paid email marketing tools. Each option lists the key features, costs, and top integrations.

Let’s find out which is best for you.

Aweber

Key features:

  • Campaigns - automated emails
  • Sign up forms
  • Autoresponder follow up
  • Email newsletters
  • Subscriber Segmenting
  • Expert customer service
  • RSS to email
  • Html email templates
  • Mobile App

Cost: 30-day trial. Monthly plans start at $19 for 500 subscribers

Top integrations:

  • Facebook
  • Wordpress
  • LeadPages
  • Paypal

Why Aweber?

Three reasons:

  1. Knowledgeable support
  2. Easy to get paid
  3. Simpler list management

I’ve used Aweber previously and my decision to start off with Aweber, versus one of the free providers, was because I viewed it as the alternative for professionals.

I actually enjoyed my interactions with their support team before I became a customer. They were very knowledgeable when it came to their product, though they didn’t always have real-world experience to draw from to help me create simple workarounds (or find the answer) so I could attain my goals or resolve an issue sooner.

Aweber has a simple integration with Paypal, which is always a win. I loved how they made it extremely easy for me to get paid when I was starting my VA business.

The final reason why I decided to use Aweber was their list management options. I looked at some of the free tools, but I liked that I was able to replicate campaigns across lists. This feature saved me tons of time.

GetResponse

Key Features:

  • Autoresponders
  • Landing pages
  • Forms
  • Niche-based newsletter templates
  • Segmenting
  • Automations
  • Perfect Timing
  • Spam score

Cost: Free 30-day trial. Plans start at $15/month.

Top Integrations:

  • Facebook
  • Paypal
  • Google Analytics
  • Wordpress

Why GetResponse?

I loved GetResponse’s assortment of templates. They had options for both online nd brick and mortar businesses including webinar registration templates or event save the date emails.

I also loved the drag-and-drop feature within broadcast which made it easier to manipulate templates. I didn’t have to worry about coding my emails, which was really important to me. Who wants to code their email newsletter’s every time they send one out.? Uh, not me.

Their smart send technology was another great feature that made it easier for me to identify the right time to email my list by taking that to-do off my plate. I could just add an email to Get Response and schedule it to send, and the tool would send the email at the ‘best time’ to ensure my subscribers saw it and opened it.

ConvertKit

Key features:

  • Automations
  • Responsive opt-in forms
  • Built in landing pages
  • Broadcasts
  • Segments
  • Tags
  • Advanced merge tags
  • Sequences (autoresponders)
  • Multiple from addresses

Cost: $29/month for the first 1K subs

Top Integrations:

  • Acuity
  • Easy Webinar
  • LeadPages
  • SamCart
  • Squarespace
  • Wordpress

Why ConvertKit?

I’m a big fan of ConvertKit because they’ve gone out of their way to incorporate several time-saving features including:

A/B Testing for Subject Lines - I use CoSchedule’s Headline Analyzer to create click-worthy subject lines for my clients, but sometimes I wonder if one would work better than the other. With ConvertKit, I don’t have to worry about selecting the wrong subject line. I can use my top two and keep it moving.

Advanced Merge Tags - Go beyond basic personalizations like adding someone’s name to an email. Add custom content to your emails to create a unique experience for each reader.

Duplicate Forms & Sequences - You don’t have to create an opt-in form from scratch or add a welcome sequence to your funnel manually ever again. Now you can duplicate a form or sequence by clicking a single button.

ROI Tracking - Want to determine your ROI on a particular lead magnet or email campaign. You can do that by leveraging two cool features inside ConvertKit. The subscriber graph (shown below) and campaign tracking with advanced analytics.

Subscriber graph 

Tags Versus Lists - Break free of your lists. ConvertKit allows you to use tags and segments to send custom yet relevant information to your readers/subscribers based on their interests. This post notes that relevancy is the #1 reason why people unsubscribe. Is your ESP going out of its way to help you improve your email deliverability? I think not. ConvertKit = 1, Other ESPs = 0.

Which will you choose?

Let me know if the comments.