Have you ever created a New Year's Resolution only to ditch it by January 5th of the new year?
For the past two years, I've been trying to lose 45 lbs. Last year, I lost 19.6 lbs in 2 months, using this, only to revert back to my bad habits (eating out and binging on Starbucks) and gain 10 of those 19 lbs. back by August.
I felt frustrated and defeated about gaining the weight back and moving further away from my goal. I imagine you feel the same way if growing your list has ever been one of your New Year's resolutions.
If list building is one of your business goals for 2017, I want to help you avoid any yo-yoing and supercharge your growth.
Here are some things you should know:
Know that it's completely possible to achieve your list building goals. All you need is a plan, consistent action and the commitment to see it through.
Have a plan
“If you want to add 1K subscribers to your email list, hoping and wishing won't do the trick. You've gotta have a plan.
When I'm working with my clients, I like to help them create a list building plan that includes annual, monthly, weekly and daily strategies. You have to remember that list building is a marathon not a sprint. It takes consistent actions.
Create an irresistible lead magnet.
The best advice I can give you about creating lead magnets is to keep it simple. I mean that when it comes to both your content, tech and delivery. Less = more.
As for the content, get out a pen and paper. Then, ask yourself these three questions.
- What results do I want my clients to achieve?
- What's the first thing they need to accomplish to get there, or
- What are the top 3 questions I get asked regularly?
At this point, you should have at least one topic to get you started.
If you already have a lead magnet, great. If it's working for you, you can put your promotional plan into action. I've added a few items to the New Client Magnet Resources Library to help you with this including a simple quiz in there to help you better understand if and why your lead magnet is a lemon, and a cheat sheet to help you identify how you can promote your lead magnet on social media. Join the New Client Magnet Resources Library here.
Make a commitment to get visible.
Some people look at me cross-eyed when I say that list building and visibility go hand and hand but it's true.
Take a guest post for example. Guest posting puts you in front of someone else's audience and allows you to leverage their reputation to gain visibility, offer value and grow your list (when done properly).
You don't have to be everywhere but making a small commitment to show up somewhere (other than your blog) can be a huge step in the right direction.
Trends to Watch
As with any other area of business, you'll see some noticeable trends in 2017. Among them, video. These nine compelling video marketing statistics tell it all.
The gist - video is going to drive more traffic and conversions in 2017. I heard Melissa Pharr suggest that "it only takes 420 minutes to build the know, like, trust factor using video."
Coaches and bloggers are using video to grow their lists in a variety of ways including:
- Video training series (Jeff Walker launch).
- Webinar, Webinar replay & recorded training.
- eCourse with video.
- Video on opt-in for challenge, lead magnet and webinar.
- Video on thank you page.
Wikipedia defines gamification as "the application of game-design elements and game principles in non-game contexts."
The gist - gamification is used to give subscribers, clients and followers an incentive to take a specific action that results in both their personal gain and more visibility or income for your business.
Gamification in action:
- Viral sharing of lead magnet or webinars
- Bonus incentive on thank you page
- Quizzes with badges
Challenges have grown in popularity over the last two years with much credit going to challenge queens like Jenn Scalia and Melissa Pharr.
The gist - They are interactive lead magnets that allow you support your ideal clients and help them achieve one result during a short time frame.
This is a new take on gated/locked content. You can use your resource library to a) share exclusive resources & content upgrades with your community or b) to house all of your lead magnets in one place.
Two pitfalls to avoid
#1 Getting caught up in the numbers game.
It's easy to focus on how much or little your list is growing.
I want to challenge you to avoid looking at the number because a) it causes you to obsess over your subscriber count, b) takes you out of a place of serving and helping, and c) can cause you to neglect your existing community.
If you remember nothing else, remember this:
#2 Forgetting to follow-up
We've all heard the saying, 'the money is in your list,' but I believe the money is in the follow-up.
In fact, the follow-up is just as important as building your list.
So, in addition to writing your confirmation page, remember to create two things:
- a help and profit journey (aka a sales funnel)
- a regular newsletter
There you have it.
That's everything you need to know to get you started. Need help creating a custom list building strategy for your business? Apply for a list building breakthrough session here.