What if your lead magnet ideas were infinite?
What if you had as many ideas for your first (next) lead magnet as there are drops of water in the ocean?
It’s possible you know. And, I’m going to show you how.
Get Your Mind Right
Think back to a time when you needed to find several ideas to resolve a problem.
My biggest obstacle, by far, was when I was potty training my oldest son. He was three going on 30 and stubborn as heck. But, I needed him to go to the bathroom on his on so he could go to summer camp.
I’d read every book on the market, purchased every gimmick and yet, nothing worked.
I had to get creative. I needed an endless supply of ideas to convince my child to go to the bathroom.
One day, I created a list of every potty training idea out there that I hadn’t tried. The list was short, but I think I ended up with something like eight ideas. Next, I developed a plan and decided to tackle one idea each week. Sometimes adding one on top of the other and sometimes starting from scratch completely until he was potty trained.
My biggest challenge was potty training my 3-year-old, but yours may have been determining how you were going to bring your dream business to life.
In any case, It took a positive mindset, determination, and creativity to overcome that obstacle. The same is true for creating unlimited ideas your lead magnet.
You may have read tons of posts filled with lead magnet ideas. Maybe the ideas seemed too easy, or maybe you just didn’t believe they’d work for you or your business or your niche. And, rather than come up with an idea all your own. You got stuck, or you settled for a simple opt-in form that says, ‘join my email list.’
Let's fix that!
How to create unlimited ideas for your lead magnet with ease
1. Mine Pinterest
I know what you're thinking. Why not start your research on Google? After all, Google is the top search engine.
Well, the answer is simple. I recommend starting with Pinterest because it's less crowded and distracting. Google leverages universal search to offer different types of results from maps to images to videos and more.
Pinterest, on the other hand, is a free social media and search platform that has over 170 million users. And, it's known to influence buying behaviors and drive over 5% of all referral traffic to sites.
Need more convincing?
I recommend using Pinterest for two reasons:
- Keyword research
- Competitor analysis
You can type a potential keyword into Pinterest to determine its popularity. And, in a matter of seconds, you’ll know if others are using the term and you can identify keyword phrases that may increase engagement with your lead magnet.
You can also forecast a title’s popularity based on how frequently others share pins on the same or similar topics. If you’re creating a lead magnet on a common subject, you might use Pinterest to see what your competition is doing. That way, you will know what others are doing and you can offer your readers another perspective.
2. Ask questions
Asking questions is a great way to get inside your ideal client’s head. If you ask the right questions, you can determine their pain points and identify potential solutions.
So how do you ask the right questions to create epic content?
I’m glad you asked.
There are three ways to ask your ideal client's content-generating questions:
- Surveys (if you have a list or know a few people who meet your ideal client profile)
- 1:1 calls (Discovery sessions or coaching sessions)
- In private communities and Facebook groups (with permission, of course)
When you show up where your ideal clients are and start probing, you’ll find that you have access to endless content ideas.
3. Think beyond the lead magnet
Digital Marketer identifies the lead magnet as step 1 of a 5 step process (funnel).
Look at your lead magnet as a free taste that helps you build a relationship with your ideal customer. Don’t just create a lead magnet for the sake of creating a lead magnet.
Take it a step further. Think of creating a lead magnet that is a piece of your product.
To achieve this, you’ll want to:
- Know where your ideal clients are going (lead magnet aside). What information do they need to reach their goals?
- Access your solutions. How are you helping your ideal client/customer get to their ‘promise land’? Can you splinter off a component of your product and offer it as a lead magnet?
Pick a strategy and start implementing
Do what comes naturally and easiest to you.
I get it. You’re busy and short on time. You read this informative post, and now, you’re ready to create your irresistible lead magnet. Don’t get stuck, worrying about everything that you could do.
I realize that not everyone reading this post is at the same level. If you’re just starting out, you may want to start off with Pinterest as you don’t need clients to start identifying keywords. The other two options require you to have a community and a product. I typically recommend them to anyone that has an email list and existing clients.
Remember, you can come up with an infinite number of ideas for your lead magnet without spending hours or weeks to do so. Take one of the strategies suggested above and do it.
Not sure you need a new lead magnet? Put your current lead magnet to the test. Take the quiz below.